How will you share the love this week? Will you bring some love to your business? Whether you’re celebrating a relationship or not, it’s hard to escape from the buzz of Valentine’s Day, and its newer, oft-celebrated sidekick, Galentine’s Day.
How can you put these holidays to work for your business? We’re not advocating a full-on, cutthroat assault on Valentine’s Day, but just as you can leverage the celebratory buzz of the Christmas holidays or the energy of the New Year, the middle of February brings some unique opportunities to build your network and share the love for your business.
Here are a few ideas for taking the Holiday of Love and turning it into a fail-safe method of meeting new prospects and connecting with potential partners, while sending a few hearts the way of your biggest fans.
Hold A Contest Or Giveaway
Is your product something tangible or a service that you can provide locally? Hold a giveaway and ask your followers to tag or share with their networks to qualify for an entry.
Not only do you have a chance to get your product or service into someone’s eager hands, it’s a great way to build your audience while staying true to the Valentine’s Day spirit of gifting and, depending on your product, potentially self-care.
Crash A Party
Whether you’re single or part of a happy partnership, you’ve probably heard of a friend or a venue hosting a girls-only celebration this week, or a guy's night out while the ladies relax. If you’ve been invited yourself, great! It’s an opportunity to meet some new people and add a few more names to your Traktivity Contact list.
If you haven’t been personally invited to any events, scour your local community to see what else is happening. Maybe a salon or a restaurant is hosting an event, or a local women’s clothing boutique has extra open hours for shopping & discounts. Perhaps there’s a wine tasting at a winery in your area. Whatever the event, it’s a great chance to do something fun for yourself, while you put yourself into a new environment and meet new people.
Pamper Your Partner
If you are in a relationship, take the holiday to give some positive energy to your partner! After all, not only do they support you in life and love, but they’re a major stakeholder in your business!
Has your partner tried your product? Are they an advocate for your product or service in their own network? If they aren’t, but they want to help, think about how you can help them build their own knowledge and comfort with your growing business. Treat them to something special this holiday, and thank them for their support and dedication to helping you grow!
Connect With Your Core
Chances are, you ask a lot of your closest circle of family, friends, and business partners. Whether it’s coming to another event, helping you share your business on social media, serving as your sounding board for new ideas, product launches, or outreach campaigns, or just listening to you when you’ve had a bad day, these are your people, and you couldn’t do it without them.
This week is a great time to drop a little extra love in the mail for your core team - whether it’s a handwritten note, a small token gift, or something that speaks love to you, take a few moments and send some appreciation to your most important supporters.
While you’re at it, send a similar love note or message of encouragement to some of your most tenacious business partners -- whether they’re already succeeding in big ways, or they’re still working hard to see some early results, they’ll be sure to appreciate your care and attention.
Help Us Share The Love
So, TRAKstar, what are you doing to nurture your business and relationships this week? Share your suggestions on our Instagram and Facebook pages for a chance to be featured in an upcoming post!
