Around Trak Team HQS, we’re really invested in the power of your Why.

We feature your Why front and center on your Win The Day page, so you have a constant reminder of why you’re doing the work you do, putting in the effort day after day, even when it feels hard.

But what if you’re not sure what, exactly, is your Why?

Maybe you've never quite figured it out. Or perhaps, your life has changed a lot recently, and your Why today might be different than the Why of a few years ago. Big life changes -- from exciting things like new babies, new homes, new jobs, and new relationships to challenges like loss, grief, illness, or injury -- can all have an important influence on your Why, and it's important to take these into account when you want to understand your deepest motivations.

If you haven’t considered your Why lately, we’d invite you to take a little time and revisit just what’s most important to you. Once you’ve gotten clear on your Why, you’ll be even more prepared to build your business and reach your goals.

Here are a few ways to approach this big question, and start to identify your unique Why.

What Do You Love?

We’re not just talking about chocolate ice cream here. What really fills you up with passion and enthusiasm? What can you not stop talking about and dreaming about?

Maybe it’s connecting with your best friends over a homemade meal. Maybe it’s getting off of a plane in a new-to-you destination. Perhaps you love simply spending more time with your kids, or each year’s annual family beach trip.

Think about what you look forward to, what lights you on fire. This is a key element to your why.

What’s Behind Your Immediate Why?

Many people start a business - and especially a side gig - to bring in more money or replace a different income source.

It’s easy to think that the why here is money.

But usually, this isn’t the case. Money is a means to an end, and it is incredibly important - particularly when you’re struggling to make ends meet.

Take a step back and look at the bigger picture. What do you need the funds for?

It’s probably to support one of those things you love. Maybe with those extra dollars, you'll be able to support your family’s health and wellness, or pay for your dream vacation, or invest in the stability of a home you own and can live in and care for over the years.

That is most likely your why - not the extra funds in your bank account.

Make Sure It’s Yours

Many of us struggle to do the things we truly want, instead shaping our lives around what we feel pressured or expected to do. If you’re not in tune with your why, you might find that you’re spending most of your time on things that don’t actually matter to you.

As you consider what brings you alive and work to identify YOUR why, give some thought to what your why is not; this not-why might look like the most important thing in the lives of your parents, friends, or neighbors -- but it’s not yours.

Why It Matters

Your why is critical to keep you motivated, but it’s also a huge piece of how you can be successful in building your business and selling to others.

Leadership expert Simon Sinek says you need to go beyond considering what you do and how you do it. By being aware of why you’re doing it, you’re best able to connect with others, and invite them to join you in the journey. Sinek says, “People don’t buy what you do; they buy why you do it.”

So -- what’s your Why, TRAKstar?